I sweat it, you fresh me
Our mission?
To empower active individuals to push their limits and enjoy every workout and outdoor moment by providing innovative, high-quality cooling towels that offer comfort, style, and performance. We are committed to enhancing your experience, keeping you cool, fresh, and motivated, no matter where your adventures take you.
I Sweat It, You Fresh Me!
You don't know you need it, but once you try it, you can't live without it. The Fresh Me™ boasts insane features.
What's your flavour?
Your new best friend is finally here
It’s like training with a cool breeze blowing on your neck. Sun protection, no chemicals, dries in seconds. What else do you need?
The Fresh Me™, anytime, anywhere
Perfect for any outdoor hustle
The Fresh Me™ is perfect for all you sports junkies into running, cycling, gym, yoga, fitness, fishing, golf, hiking, you name it. Gardeners sweating it out mowing the lawn in the summer heat? We've got your back. Fever or headache? No problem.
Keep your cool during hot summer days, workout sessions, outdoor adventures, or whenever you need to.