About us

The Fresh Me™, I sweat it, you fresh me...

Staying cool and fresh isn't just a luxury, it's a necessity.

But all too often, you're stuck with heavy, bulky towels that are a pain to carry around, or you find yourself overheating mid-workout, and let's be honest, most towels out there just don't have the style to match your vibe.

That’s where we come in. Our story began with a simple idea: Why should you have to choose between performance, comfort, and style?
So we set out to create a solution for the go-getters, the thrill-seekers, and the athletes who refuse to settle for less.

At The Fresh Me™, we keep it cool and fresh 24/7. We're all about helping you crush your game and look stylish while doing it. Whether you're hitting the gym, tearing up the field, doing some yoga, or just owning your outdoor adventures, we got your back.

At The Fresh Me™, we know you want to perform at your best and stay fresh and cool at the same time. Our innovative products are designed to be lightweight and easy to carry, so you’re never weighed down.

But that's not all, our innovative cooling technology ensures you stay cool, no matter how intense the heat gets. And because we believe you should never have to sacrifice style for function, our towels come in vibrant, eye-catching colors that keep you looking fresh, sexy and stand out from the crowd, even when the sweat is pouring. 

The Fresh Me™ not only keeps you cool but also makes sure you stay comfortable and sexy, no matter where your adventures take you. So go ahead, sweat it out, and stay fresh with The Fresh Me™, your ultimate partner in performance and style.

The Fresh Me™ is owned and operated by The Fortis Lab B.V., located in Amsterdam, The Netherlands. Do you want to get in touch with us? Shoot us a message.